It was a hot July day in Dallas this weekend but that did not keep us from having fragging the hell out of each other. The AMD HardOCP Texas GamExperience kicked off this past Saturday morning opening its doors to local gamers and computer hardware enthusiasts.
HardOCP and AMD got together a little over a year ago and put together the Eyefinity Challenge. The Eyefinity Challenge was an event focused on gathering data about Eyefinity usage and was an invite only event that was capped at 100 attendees. AMD came to us a couple of months ago and expressed the desire to "do it again" but this time AMD wanted to the event open to the public and zeroed in on giving back to the community and just overall having a fun time. Obviously there was still a lot AMD wares being shown off, but marketing was kept as a secondary goal, and keeping focus on the community resonated very well with all that attended, which turned out to be some of the best marketing AMD probably could have done.
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