The ICE is at the back, and it sucks air from the sides and the underneath, accross the components, through the grill, out out he back!
I think if you sucked in cool air at the back, the air at the front would not be moving (as your creating a little 'circuit' for the air; it will follow the path of air pressure), and dead air = BAD!
At least, this is how I understand it.